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Selling Point



As someone who's been obsessed with Top Gun: Maverick since I heard about its revival, I'm sure you can relate to my excitement. I was particularly interested in how the movie used product placement to express its Unique Selling Point (USP).



The movie chose to use two product placements, a Pepsi can and a Rolex watch, to exemplify the main character's come-back to a new generation of fighter jets and his reconnection with the world. As we both know, Pepsi is iconic in its forever youth message and Rolex is behind the "Perpetual Movement" slogan. These two perfectly embody Top Gun's USP - the air-to-air combat between old-school Maverick and the new-school jets.



This use of product placements is a story-telling genius. It gave the movie an extra layer of meaning that went far beyond the popcorn and the regular 3D Imax experience. Hearing the 2D dialogue didn't do justice to the powerful emotions expressed through the product placement. They both represented a social context that speaks to each one of us and helped build the main character's journey.



Besides that, the product placements conveyed the USP of the movie in an unexpected and powerful way. For example, inside a Pepsi can, Maverick found a way to express what was in his heart - the permanent connection between him and (source) the jet. Meanwhile, the Rolex was a way for Maverick to represent the new generation of pilots. That was why seeing him wearing it was so powerful.



The product placements worked on two levels. It said something about the movie but it also said something about the audience. It wasn't just a Pepsi and Rolex that were being advertised; it was the entire movie, its story, its characters, and its message. Undoubtedly, it is this incredibly successful use of product placements that made Top Gun: Maverick such an unforgettable experience.



The power of product placements goes beyond just the visuals and sounds. It gives movies a special kind of vibe. It's something that transcends the stories and characters. In this way, it has the potential to turn movies into unforgettable experiences. And Top Gun: Maverick has proven that this type of USP could be greatly enhanced by product placements.

I’ve always been a movie buff, (source) trying out all of the latest releases each weekend. But a few of probably the most power scenes from a few of my favourite films stick with me lengthy after they’re over. Sure, some of them could also be heartwarming cheery — think of the large dance scene in 'Dirty Dancing' or the massive reunion moment in 'Finding Nemo' — however there are such a lot of extra scenes that leave you devastated.



Here are some of essentially the most highly effective scenes from motion pictures that can ceaselessly haunt me.



1. The Basketball Diaries – Drug Overdose



One of the most troublesome scenes to observe is the overdose scene in 'The Basketball Diaries.' Leonardo DiCaprio's character spirals further and additional out of control as he injects heroin, his pupils turning into the instantly recognizable black spots of an overdose. It’s incredibly painful, and makes you need to achieve out and help him.



2. Irreversible – Rape Scene



I couldn’t finish watching the movie ‘Irreversible’. At the center of this French psychological thriller is a brutal rape scene that lasts for practically ten minutes and shows the devastating aftermath of violence in opposition to ladies. The digital camera never cuts away and the audience is forced to contemplate the senseless brutality and violence.



3. Schindler’s List – Little Girl with the Red Coat



Perhaps one of the vital heartbreaking scenes of a movie ever is in 'Schindler’s List', when somewhat woman in a pink coat is shot and killed. It hurts simply to think of it, knowing that hundreds of thousands of kids perished within the Holocaust.



4. Apocalypse Now – The Horror



The horror of warfare is laid naked in the ‘Apocalypse Now’. The opening scene of choppers roaring through the night time sky as 'The Ride of the Valkyries' performs within the background is disturbing, good, and incredibly sensible. The whole movie is full of emotionally-charged, brutal, and heartbreaking scenes, and the climax is a realization that battle isn't full of glory but full of sorrow.



5. Million Dollar Baby – Shattered Dreams



The combat scene in 'Million Dollar Baby' left me with chills. Hilary Swank's character, Maggie, breaks her neck in the final round of the battle, her dreams of being a champion now shattered. It’s the type of accident that can happen at any second, and her fierce dedication and spirit actually make this scene much more powerful.



6. American History X – Hate Crime



Today’s society is so rife with hate that it may be extremely arduous to observe. No movie captures that better than 'American History X'. The intense struggle between Edward Norton and his little brother within the basketball courtroom is both heartbreaking and eye-opening. It reveals the horrible truth of hate and the way it may be handed down by generations.



7. Requiem for a Dream – Addiction



'Requiem for a Dream' is some of the exhausting-hitting films I’ve ever seen. The emptiness of addiction is laid naked in your complete movie, however no scene packs such a gut-punch like the scene wherein Jared Leto’s character is smoking heroin and scratching his arm till it's uncooked.



8. Donnie Darko – Plane Crash



The ending of the movie 'Donnie Darko' is concurrently stunning and devastating. The aircraft crash that killed Donnie’s mother is so unexpected and so heartbreaking that it was hard for me to even watch.



9. Grave of the Fireflies – Death of Sister



Setsuko is probably the most sympathetic characters that I’ve ever seen on film. I was so unhappy to see her life taken from her in 'Grave of the Fireflies'. Her little brother, Seita, discovers her lifeless physique, and the tragedy of conflict hits him even more durable.



10. Precious – Abuse



The scene during which Mo’Nique’s character abuses Precious is one of the most brutal things I’ve ever seen. It’s a reminder of how real and how heartbreaking abuse could be in our world today.



11. The Hurt Locker – Bomb Squad



'The Hurt Locker' is a continually tense movie, with the uncertainty of the bomb squad as they work in harmful conditions. But nothing is more heartbreaking than the scene wherein a little bit boy finds a bomb and brings it to the squad. It’s a reminder of how innocent life will be taken in seconds.



12. The Wolf of Wall Street – Early Loss



It’s onerous to think about a movie with more weight than ‘The Wolf of Wall Street”. But no scene hits me quite just like the one wherein Jordan Belfort (Leonardo DiCaprio) loses all of his money. It’s a reminder of how fickle life can be, (source) and how one can never take anything as a right.



These scenes will stay with me endlessly, irrespective of how many occasions I watch them. They're hard to look at, however all serve to remind us of the cruel realities that all of us reside in.


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